Make Your Net Auction Sell!
Table of Contents
| Foreword | ||
| 1 | How to Use MYNAS! |
6
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| 1.1 | Links to Spots within MYNAS! |
6
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| 1.2 | Navigation Features |
6
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| 1.3 | Viewing Features |
10
|
| 1.4 | Search Features |
13
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| 1.5 | Print Features |
13
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| 1.6 | Links to the Web |
14
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| 1.7 | Sidebars |
14
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| 2 | Introduction |
15
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| 2.1 | Action Checklist |
18
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| 3 | Roots of The Net Auction Game |
20
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| 4 | The Entrepreneur's Dream! |
23
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| 4.1 | Best Home Business In Existence |
23
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| 4.2 | Customers Keep Coming Back |
30
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| 4.3 | Action Checklist |
37
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| 5 | 5 Minutes to Start |
40
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| 5.1 | Registration |
40
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| 5.2 | Choosing Your User ID |
45
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| 5.3 | Picking Your Password |
46
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| 5.4 | A Personal Web Page |
47
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| 5.5 | Automatic Billing |
50
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| 5.6 | Action Checklist |
51
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| 6 | Begin by Buying Something |
53
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| 6.1 | What To Buy First? |
53
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| 6.2 | Automated Searches |
58
|
| 6.3 | Due Diligence |
60
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| 6.4 | Contacting the Seller |
69
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| 6.5 | Action Checklist |
70
|
| 7 | The Bidding Process |
72
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| 7.1 | Bid Increments |
72
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| 7.2 | Your Computer Will Bid For You |
73
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| 7.3 | Reserve Auctions |
74
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| 7.4 | Bidding Strategies |
77
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| 7.4.1 | A Few Cents Can Make the Difference |
77
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| 7.4.2 | Sniping --Fair or Foul? |
77
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| 7.4.3 | The Two Screen Strategy |
78
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| 7.4.4 | Don't Bid High and Early |
79
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| 7.4.5 | Don't Get Carried Away |
79
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| 7.5 | Buyer's Remorse |
80
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| 7.6 | Kinds of Auctions |
82
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| 7.6.1 | Reserve Auction |
82
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| 7.6.2 | Dutch Auctions |
82
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| 7.6.3 | Reverse Dutch Auctions |
89
|
| 7.6.4 | Restricted Auctions |
90
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| 7.6.5 | Private Auctions |
90
|
| 7.7 | Side Deals |
91
|
| 7.8 | Action Checklist |
92
|
| 8 | Auction That First Item |
93
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| 8.1 | More Expensive Optional Fees |
96
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| 8.2 | Pinpointing the Value of an Item |
101
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| 8.3 | Choosing Your Category |
106
|
| 8.4 | Payment Options |
108
|
| 8.5 | Condition of the Item |
118
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| 8.6 | Return Policy |
118
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| 8.7 | Duration and Timing |
120
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| 8.8 | Do You Want to Sell Internationally? |
120
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| 8.9 | Action Checklist |
127
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| 9 | Critical Marketing Skills |
130
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| 9.1 | Get Some Attention! |
131
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| 9.1.1 | Top 7 Headline Types |
134
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| 9.1.2 | Turn a Limitation into a Plus |
136
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| 9.1.3 | Bypass the Hazards |
137
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| 9.1.4 | Two Tips for Strength |
138
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| 9.2 | Provide High-Value Content |
139
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| 9.3 | HTML Polish |
143
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| 9.4 | Add a Picture |
146
|
| 9.5 | Eliminate Mistakes |
147
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| 9.6 | Repair Overlooked Errors |
148
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| 9.7 | Learn From the Best |
149
|
| 9.8 | Always Have A Plan B |
155
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| 9.9 | Action Checklist |
159
|
| 10 | First Sale! |
162
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| 10.1 | First Contact With Your Auction Site |
162
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| 10.2 | First Contact With Your Buyer |
163
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| 10.3 | Critical Record Keeping |
166
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| 10.4 | 5 Areas of Key Information |
170
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| 10.5 | Action Checklist |
176
|
| 11 | Shipping and Handling |
179
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| 11.1 | Shipping |
179
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| 11.2 | Handling |
188
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| 11.3 | Follow-Up With Your Customer |
194
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| 11.4 | Attention to Detail Pays Off |
195
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| 11.5 | Action Checklist |
196
|
| 12 | Arguments, Disputes and Fraud |
198
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| 12.1 | Disputes |
198
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| 12.2 | Irreconcilable Disagreements |
201
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| 12.3 | Outright Fraud |
203
|
| 12.4 | Unethical Activities |
207
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| 12.5 | Action Checklist |
211
|
| 13 | Become an Expert |
213
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| 13.1 | Choose Your Niche |
214
|
| 13.2 | What Do You Want to Sell? |
216
|
| 13.3 | Who Are Your Customers? |
218
|
| 13.4 | Are Price and Value the Same Thing? |
220
|
| 13.5 | What Not to Sell |
222
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| 13.5.1 | Questionable Items |
239
|
| 13.6 | Report Violations |
251
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| 13.7 | Action Checklist |
252
|
| 14 | What Do YOU Want? |
256
|
| 14.1 | Big Picture Focus Questions |
256
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| 14.2 | The Right Track |
263
|
| 14.3 | Two Basic Selling Strategies |
266
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| 14.4 | A Preview of What's Ahead |
268
|
| 14.5 | Action Checklist |
272
|
| 15 | Start Generating Profit |
275
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| 15.1 | Sell Goods You Already Own |
278
|
| 15.2 | Where are the Bargains? |
279
|
| 15.2.1 | Government Bargains |
293
|
| 15.3 | Creative Product Ideas |
300
|
| 15.4 | Passion Rules! |
307
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| 15.5 | The Joy of Drop Shipping |
322
|
| 15.5.1 | Sources |
323
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| 15.6 | Action Checklist |
331
|
| 16 | Stand Out With Unique Items |
334
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| 16.1 | Create Your Own Product |
334
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| 16.2 | Publish Your Own InfoProduct |
347
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| 16.3 | Acquire Exclusive Rights |
354
|
| 16.4 | Do Private Labeling |
358
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| 16.5 | Action Checklist |
359
|
| 17 | Sell Goods You Don't Own |
362
|
| 17.1 | Vehicles |
363
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| 17.2 | Real Estate |
373
|
| 17.3 | Timeshares |
373
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| 17.4 | Industrial Equipment |
374
|
| 17.5 | More High-End Possibilities |
378
|
| 17.6 | Charity Auctions |
382
|
| 17.7 | Financial Instruments |
385
|
| 17.8 | Excess Inventory |
385
|
| 17.9 | Represent a Professional |
386
|
| 17.10 | Online Resources |
386
|
| 17.11 | Action Checklist |
389
|
| 18 | Promote Your Business |
391
|
| 18.1 | Your Own Product |
396
|
| 18.2 | Market Penetration |
399
|
| 18.3 | Products You Represent |
403
|
| 18.4 | World's Cheapest Ad |
404
|
| 18.5 | Your Professional Services |
405
|
| 18.6 | Observe a Money-Making Master |
411
|
| 18.7 | Other Profitable Options |
412
|
| 18.8 | Action Checklist |
418
|
| 19 | Create Your Own Auction Site |
421
|
| 19.1 | Requirements |
421
|
| 19.2 | "Must-Haves" and "Optional Features" |
425
|
| 19.3 | Scripts and Software |
428
|
| 19.4 | A Model Site |
432
|
| 19.5 | Action Checklist |
440
|
| 20 | Learn from the Pros |
442
|
| 20.1 | Smart Selling Tactics |
442
|
| 20.2 | Skip These Mistakes |
457
|
| 20.3 | Successful Sellers |
461
|
| 20.4 | Action Checklist |
473
|
| 21 | Where to Sell Your Goods |
475
|
| 21.1 | Evaluation Criteria |
476
|
| 21.2 | The Big Guys |
481
|
| 21.3 | Smaller General Sites |
483
|
| 21.4 | Niche Sites |
485
|
| 21.5 | Action Checklist |
489
|
| 22 | The Wrap Up |
491
|
| 22.1 | Start Now |
492
|
| 22.2 | The More You Know |
493
|
| 22.3 | The Safest Way to Begin |
494
|
| 22.4 | Prepare and Prepare Some More |
495
|
| 22.5 | Necessary Marketing Skills |
497
|
| 22.6 | After the First Sale |
499
|
| 22.7 | Deliver to Your Buyer |
500
|
| 22.8 | Protect Yourself |
500
|
| 22.9 | Buy Goods For Resale |
501
|
| 22.10 | Promotion! Promotion! |
503
|
| 22.11 | Create an Auction Site |
504
|
| 22.12 | Learn from the Pros |
506
|
| 22.13 | The "Best Fit" Sites |
507
|
| 22.14 | Auction Fever! |
508
|
| Notes |
510
|
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| What Do You Think? |
511
|
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| MYSS! |
512
|
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| MYKS! |
513
|
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| MYPS! |
514
|
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| MYWS! |
515
|
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| Site Build It! |
516
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